近日，贝恩公司资深全球合伙人布鲁诺（Bruno Lannes）先生受邀担任 2021-2023 年度“中欧-瑞安全球品牌战略与时尚产业研究基金”咨询委员会成员。

该基金由中欧国际工商学院、瑞安管理（上海）有限公司共同发起并成立，旨在为国外奢侈品品牌了解中国市场提供全面、客观和及时的参考，为蓬勃发展的中国设计师品牌创造一个展示自身并与国际品牌交流互动的广阔平台，为中欧乃至全球在品牌战略与时尚产业研究领域的学者提供强有力的研究支持。

作为消费品和零售领域的资深战略专家，布鲁诺先生曾服务过许多国内外领先的大型消费品企业，在品牌战略和时尚产业研究方面富有前瞻的洞察和深厚的经验。他发起并领导了贝恩公司年度《中国奢侈品市场研究》系列报告、年度《中国购物者系列报告》，后者至今已发布20期。布鲁诺曾荣获由上海市政府授予的“白玉兰纪念奖”，该奖项旨在表彰对上海市经济建设和社会发展做出突出贡献的外籍人士。


“中欧-瑞安全球品牌战略与时尚产业研究基金”咨询委员会的其他成员还包括：上海是你商贸有限公司品牌创始人&主理人吕燕，菲拉格慕时装贸易（上海）有限公司中国区董事总经理李志威，复星时尚集团董事长，复星全球合伙人、复星国际副总裁程云，开云集团大中华区总裁蔡金青，勤拓集团执行董事兼CEO尤红言，朗格中国董事总经理龚焱，历峰商业有限公司首席执行官顾佳琳，上海时装周组委会副秘书长吕晓磊，「上下」品牌创始人，执行总裁兼艺术总监蒋琼耳，泰诺健中国区总经理柯天(Cristian Ferrarese)，上海优玛服饰品牌创始人王汁，杰尼亚（香港）有限公司亚太区总裁霍迪信。

未来，中欧-瑞安全球品牌战略与时尚产业研究基金将持续展开系列专题活动、案例开发和学术研究等，成长为时尚品牌之间的产业交流平台，支持全球品牌研究的世界一流的合作研究中心，以及研究中国及全球时尚品牌发展的顶级智库。

Bruno Lannes, senior partner at Bain & Company, has been appointed as a member of the advisory committee for the CEIBS-Shui On Global Branding Strategy & Fashion Industry Research Fund (2021-2023).

The fund was co-initiated by CEIBS and Shui On Management (Shanghai) Co., Ltd. (Shui On) to serve as a source of insight into the Chinese market for foreign luxury brands and a platform for Chinese brands to interact with international peers and to provide support for global researchers in the area of brand strategy and the fashion industry worldwide.

With deep expertise in Consumer Goods and Retail industries, Bruno has led numerous projects across FMCG in food, personal care and beverage sectors.  He initiated and is leading Bain’s annual China Shopper Report and China Luxury Market Study which is a reference in the industry. Bruno is a recipient of Shanghai Magnolia Silver Award which is presented annually, by the Shanghai Municipal Government, to expatriates who have significantly contributed to Shanghai's economic and social development.

In the future, the CEIBS-Shui On Global Branding Strategy & Fashion Industry Research Fund will launch a series of activities involving special events, case development and academic research, and become a platform for communication between fashion brands, a world-leading collaborative centre in support of global brand researches, and a top thinktank for studying the development of fashion brands in China and around the world.

CEIBS-Shui On Global Branding Strategy & Fashion Industry Research Fund Advisory Committee Members:

Bruno LANNES
Senior Global Partner, Bain &Company

Yan LYU
Founder, Comme Moi

Derek LEE
Managing Director of China, Ferragamo Fashion Trading (Shanghai) Ltd.

Joann CHENG
Chairman, Fosun FashionGroup, Global Partner & Vice President, Fosun Group

Jinqing CAI
President, Kering Greater China

Macy YAU
Executive Director and CEO, Kane Top Group

Nicolas GONG
China Managing Director, A.Lange& Söhne

Jenny GU
CEO, Richemont Commercial Company Limited

Xiaolei LYU
Deputy Secretary General, Shanghai Fashion Week Organizing Committee

Qionger JIANG
CEO & Artistics Director,Shang Xia Trading (Shanghai) Co., Ltd.

Cristian FERRARESE
China Managing Director, Technogym

Uma WANG
Founder, UMA WANG

Christian FODDIS
President – Asia Pacific, Ermenegildo Zegna (Hong Kong) Ltd.